AI Insights · Timothy · January 2025
Top Beauty Retail Apps in Portugal: Q4 2024 Performance
Explore the performance of the top beauty retail apps in Portugal during Q4 2024, highlighting download and active user trends.
In the last quarter of 2024, the top beauty retail applications in Portugal demonstrated diverse performance trends based on data from Sensor Tower.
SEPHORA - Maquillage, Parfum saw a notable increase in weekly downloads, peaking at 12.8K at the end of November. The app maintained a strong user base with weekly active users rising steadily from 43.3K to 63.2K over the quarter.
Perfumerías Primor experienced a consistent growth in downloads, reaching a high of 5.5K in late November. Active user numbers also showed positive momentum, increasing from 13.5K to 18.5K by the end of December.
Rituals Home & Body Cosmetics had a varied download pattern, with the highest downloads of 3.9K occurring in late November. Active users increased significantly, peaking at 8.4K, before declining slightly towards the end of the quarter.
Notino: profumi e cosmetici showed fluctuating download numbers, reaching up to 3.3K in early December. Active users grew from 5.1K to 7.8K, reflecting a steady user engagement throughout the period.
KIKO MILANO - Makeup & beauty had a surge in downloads mid-quarter, peaking at 3.1K in late November. Active users increased from 1.2K to 2.5K, showing a positive trend in user retention.
For more detailed insights into app performance and trends, visit Sensor Tower.
